Collagen is a natural protein that supports skin elasticity, teeth muscle, and joints. The human body produces collagen proteins to enable the skin to appear fresh and healthy. As an individual grows old, the skin cell production and certain protein types such as collagen decrease, making an individual’s skin appear dry and wrinkled. With reduced collagen in the body, one’s skin tends to become less plump with the appearance of fine lines and wrinkles. These changes are conventionally realized by some people as early as twenty-five years old.

Liquid collagen supplements

Liquid collagen supplements are the largest and popular beauty supplements section, becoming more and more popular within the last years. Such supplements enable the body to produce collagen, mainly for individuals whose bodies cannot produce collagen naturally. The collagen supplements are in powder, liquid, and rarely in capsules. Liquid collagen supplements are added to daily light foods such as green juices and smoothies. In their liquid form, they can easily mix with drinks for faster activation, and therefore one can realize their benefits in the body faster.

Although liquid collagen supplements are popular for their skin benefits, their usefulness in the body extends to muscle and joints elasticity. The human body produces natural collagen, which can be boosted by liquid collagen supplements to preserve skin and muscle elasticity around joints.

The benefits of liquid collagen supplements

Liquid collagen supplements are easily and effectively digested and absorbed into the bloodstream compared to other supplements forms such as powder and pills. Therefore, it is easier for the human body to extract nutrients from liquid supplements, enabling them to realize the benefits within the shortest time possible.

Most scientific studies have proved that liquid collagen works effectively for consumers to realize its benefits.  It is scientifically confirmed that taking liquid collagen supplements stimulates the body to produce collagen and encourages skin, tissue, and muscle regeneration. This way, skin and muscle elasticity increases to prevent the emergence of fine skin lines and wrinkles, keeping the user’s skin young and fresh all the time.

Liquid formats, unlike tablets and powder forms, collagen supplements can be provided in more concentrated dosages that are important in packaging the product (Alcock, Shaw, & Burke, 2019). Equally, it is easier and convenient to consume liquid collagen supplements at a go without the need to dilute the product. Therefore, consumers can take liquid collagen supplements conveniently from their homes, offices, field trips, or even while traveling.

The versatility of liquid collagen supplements, their capabilities of being faster absorbed by the body, and the natural ingredients’ high effectiveness will give this segment tremendous importance within these critical years.

The ongoing worldwide pandemic has significantly changed the supplements and healthcare industries as immunity and general health turning into a frontline concern for the masses. This has changed health and supplement trends. As reported by most nutrition journals, 2020 indicated the highest market for nutritional supplements for the past 20 years, a 12% increase from the previous year. Therefore, the industry is expected to continue expanding to more customers in 2021.

An evaluation of immune-boosting foods and dietary supplements among consumers indicated increased marketability of products in 2020, with these trends expected to grow in 2021. Important nutritional supplement trends and outlook in 2021 can be categorized into the following broad groups; mental health, organic supplements, and immune health.

Mental health supplement trends

The Hartman Group, a consumer research organization, indicated that fatigues, anxiety, stress, and depression prevalence motivated people to prioritize their mental health in 2019. The 2020 pandemic outbreak disrupted routine lifestyles to trigger stressors necessitated the need to support mental health. These trends are seen in the supplement market as reported by Coherent Market Insights firm, anticipating that the global mental health supplement market is likely to expand at an annual rate of 8.5% for the next six years. The market is expected to hit a maximum in 2027, with a market value of over $13 billion.

Immune health supplement trends

The worldwide immune health supplement industry is projected to expand at an annual rate of 9% starting 2019 to 2025, with its customers targeting disease prevention measures. Immune health supplement ingredients that boost body immunity are responsible for the projected industrial growth. Such ingredients are medical herbs and mushrooms, collagen, multivitamins, vitamins such as vitamins C and D, probiotics, and Zinc (1) (3) (9) (12). At the start of the year, nearly fifty percent of immune health supplement customers indicated an increased purchasing trend.