Food supplements trends for 2021

The ongoing worldwide pandemic has significantly changed the supplements and healthcare industries as immunity and general health turning into a frontline concern for the masses. This has changed health and supplement trends. As reported by most nutrition journals, 2020 indicated the highest market for nutritional supplements for the past 20 years, a 12% increase from the previous year. Therefore, the industry is expected to continue expanding to more customers in 2021.

An evaluation of immune-boosting foods and dietary supplements among consumers indicated increased marketability of products in 2020, with these trends expected to grow in 2021. Important nutritional supplement trends and outlook in 2021 can be categorized into the following broad groups; mental health, organic supplements, and immune health.

Mental health supplement trends

The Hartman Group, a consumer research organization, indicated that fatigues, anxiety, stress, and depression prevalence motivated people to prioritize their mental health in 2019. The 2020 pandemic outbreak disrupted routine lifestyles to trigger stressors necessitated the need to support mental health. These trends are seen in the supplement market as reported by Coherent Market Insights firm, anticipating that the global mental health supplement market is likely to expand at an annual rate of 8.5% for the next six years. The market is expected to hit a maximum in 2027, with a market value of over $13 billion.

Immune health supplement trends

The worldwide immune health supplement industry is projected to expand at an annual rate of 9% starting 2019 to 2025, with its customers targeting disease prevention measures. Immune health supplement ingredients that boost body immunity are responsible for the projected industrial growth. Such ingredients are medical herbs and mushrooms, collagen, multivitamins, vitamins such as vitamins C and D, probiotics, and Zinc (1) (3) (9) (12). At the start of the year, nearly fifty percent of immune health supplement customers indicated an increased purchasing trend. 

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